Unstoppables

Antarctica, Entrepreneurs & The Scarcity Myth

Antarctica, Entrepreneurs & The Scarcity Myth

The myth of scarcity permeates every aspect of our culture and lives.  Whether it’s money, water, food, resources, jobs, opportunities, education… we are bombarded with messages of diminished supplies.  This causes us to be fearful and it creates a competitive mentality to take what we can without giving anything in return.  It makes us think only about protecting what we have and causes us to become fearful of taking risks, innovating or even offering help.