A couple of months ago in Melbourne, around 60,000 passionate, placard-waving demonstrators hit the streets to push for government action on climate change. The rally epitomised the power of social-responsibility in action, and provided a poignant reminder of the increasing importance of values to people and organisations.
A key success factor In the recruitment space, values-based alignment between people and employers has become a key success factor in hiring decisions and retention rates. Most professionals are now looking beyond salary for roles that fit their personal values – and best-practice organisations are moving to meet them.
The because behind the cause Lately, we’ve seen a growing emphasis on corporate social responsibility (CSR) factors within recruitment briefs and listings, as firms recognise the benefits that can stem from being a ‘good community citizen’.
Whether its sponsoring a kids’ cancer foundation to supporting employee tree-planting, a values-based cause helps to differentiate an organisation and instil a unifying group purpose beyond just profit. In so doing, CSR has become magnet for talent and a key contributor to sustained employee engagement. According to US-based Cone Communications, 75% of Mature Millennials and 82% of Young Millennials consider CSR when deciding where to work.
Furthermore, a recent survey by Net Impact found that many workers would even take a 15% pay cut to work for an organisation that:
- Is committed to CSR (35%)
- Has values like their own (58%)
- Enables them to make a positive social or environmental impact (45%)
Clearly an organisation displaying solid CSR has enormous appeal to today’s professionals. If you’re looking for a new role, take some time to consider your values, and find out how an employer aligns with them. If you can’t get behind what a company stands for, think twice before joining.
If you’re an employer, make sure CSR is high on your agenda, that it’s aligned with what you do, and is well communicated to current and prospective employees. In an increasingly tight talent market, carefully selected and authentic CSR programs will serve as an additional carrot to potential recruits, make a positive community contribution, and help everyone feel good about what they do.
What ar your thoughts on CSR? Is your company committed to it? Does it affect your decision to consider a job offer? Join the discussion on our LinkedIn Page to leave a comment.